Well, the day has arrived: we’ve reached a point where mobile data is fast enough to justify having video on pretty much every type of website I can think of. This is why I’m now pushing for video content wherever possible on my clients’ websites. And, when appropriate, I enjoy handling production of the video personally.
A video can communicate in seconds what might otherwise take minutes (using photos and text). And with the damn-near-zero attention span of typical website visitors, we just don’t have minutes anymore.
If a picture says a thousand words, a video says a million.
Consider this 50 second cross-section of a 50-year-old company: